Text analytics is a research area that involves analyzing and extracting valuable information from text data. It uses various techniques from natural language processing, machine learning, and linguistic analysis to process, interpret, and understand text data. Text analytics can be used for tasks such as sentiment analysis, topic modeling, information retrieval, text summarization, and document classification. This research area is important for extracting insights and useful knowledge from large amounts of unstructured text data, such as emails, social media posts, and customer reviews.